I am an Egyptian designer rooted in Cairo. With a degree in Art Direction from the Higher Institute of Cinema in Egypt, my foundation is built on the combining of visuals and stories which is a mix that has shaped every step of my creative path.
My artistic journey has been anything but linear. It has meandered through the world of filmmaking, photography, and the refined craft of design. At the heart of it all lies a single sketch, an idea that blossoms into an experiment, each medium serving as a new language to express a timeless story.
What sets me apart as both a designer and an artist is my ability to infuse soul into the commercial. Drawing deeply from my filmmaking roots, I create brands that breathe, brands that linger like the final scene of a classic film etched in memory, enduring through time.
I am, at my core, a visual storyteller. My work bridges the gap between art and commerce, weaving creativity into the practical, crafting solutions that elevate the ordinary into something extraordinary backed with creative strategy.
FP7 McCann Cairo
(2024)
McCann Health Dubai
(2023)
Flink Studios
(2022)
Freelance Art Director Assistant
(2021)